Helping new brands enter the Czech market


Despite everything what’s happening, Czech retail market is very much alive and new brands are expanding their portfolios with their first stores in the Czech Republic. At Cushman & Wakefield, we combine the global knowledge with our local expertise to assist newcoming brands in their successful expansion. So far this year, we’ve assisted following brands with their market entry, and you can rely on us with your expansion as well.


Adored by fashion fans and value seekers alike Primark is widely established as the destination store for keeping up with the latest looks without breaking the bank. Primark is an international retailer that offers the latest fashion, beauty and homeware at the best value on the high street; put simply, Amazing Fashion at Amazing Prices. Primark opened its first store in Dublin in 1969 under the name Penneys and today operates in over 380 stores in thirteen countries across Europe and America. Fourteenth market Primark is entering is the Czech market, where the CEE flagship store opens soon, at Wenceslas Square 47.

“Primark is one of the world’s leading clothing retailers. The Central European market is important for the brand. The business that originates in Prague will be the flagship of Central and Eastern Europe. Customers from Bohemia and Moravia, who have been going to Dresden, Linz, and Vienna until now, will start going to Prague because it will be a huge branch, which will be located in an interesting place and in a new building in the very center of Prague. ” says Jan Kotrbáček, Head of Retail CEE at Cushman & Wakefield.


Gap is an American worldwide clothing and accessories retailer, founded in 1969 in San Francisco. With over 3,700 stores worldwide, GAP is one of the biggest fashion brands in the world. After celebrating their 50th birthday, GAP decided to expand to the Czech Republic. GAP opened their first store this december in Prague’s Westfield Chodov and Forum Nová Karolina in Ostrava.

It is an important part of our mission is to bring new brands into our region. Although the Gap brand has never officially operated on the Czech market, its popularity is very high, and the number of visitors to the store during the first weekend after opening exceeded every expectation. We wish GAP many satisfied customers with more locations to come.” Jan Voslář, the Head of High Street and Tenant Representation comments. Hello Česko!


CYBEX is the brand to go for parents all around the world. CYBEX offers car seats, baby carriers, baby furniture and strollers that guarantee the highest safety and are ideally suited to the urban lifestyle. Awarded with nine Red Dot Design Awards, CYBEX keeps up with the latest trends while making products that offer a combination of functionality, design and the highest security. The brand was founded in 2005 in Germany and now operates globally, being part of the Goodbaby International Holdings, the world market leader in children’s products. Their first European flagship store is located at Široká street in the immediate vicinity of luxury retail destination Pařížská street.

Jan Voslář, Head of High Street and Tenant Representation, who secured the deal, comments: “Cushman & Wakefield represented the landlord of the luxury unit Široká 15 and secured CYBEX as a tenant. This flagship store offers an unforgettable shopping experience of the entire product portfolio on over 380 square meters of retail space. Think globally, act locally! Big thanks goes to Yvonne Court and the retail cross-boarder team for referring CYBEX to us in Prague. To find a suitable location for their new flagship store was pleasure!”


The story of Grom started in 2003 in a small gelateria in the centre of Turin with one dream – to make the best gelato in the world. This artisan gelateria focuses on using natural ingredients without the use of flavorings, colors, preservatives or emulsifiers. From this one store, Grom expanded to all of the world, including their new store right at the Wenceslas Square 55, which is their first one in the region of Central & Eastern Europe.

„We are delighted that Grom has decided to fulfill their market potential by opening up their first artisan gelateria here in the very heart of Prague, near the traditional meeting point – the iconic statue of St. Wenceslas, which profits from very high and balanced footfall of both tourists and locals. The area of the upper Wenceslas square is quickly transforming into a very attractive retail location, desirable for international brands. “comments Tomáš Vavrečka, who secured the deal as a Tenant Representation specialist at Cushman & Wakefield.


Superland is a large-scale entertainment concept originating in Russia. Their indoor entertainment parks bring joy to families and offers a place to have fun and recreate with their many activities including labyrinths, slides, rope park, trampolines, climbing wall or swings. Superland opened their seventh location in the Czech Republic, in Galerie Butovice in Prague, which is also the first park of their expansion into the region of Central Europe. With the area of 2,500 sq m, Superland is the biggest children entertainment concept in Prague.

We have been working on the downsize of a supermarket Albert at Galerie Butovice during 2019-2020. It was a challanging project to coordinate Superland, Albert and the Landlord to find best solution for all parties. Galerie Butovice can offer now a full familly entertainment park, as the only shopping centre in Prague, and the newest Albert Hypermarket concept. “says Jan Čížek, Head of Retail Asset Releasing at Cushman & Wakefield.

We know our market and can assist you with your expansion. Contact us!