1 The Opportunity
The High Street Retail team represented the Starbucks coffee concept in securing the busiest location for a new venue. The basic requirement was the best possible placement within the location in terms of target customers’ shopping habits. “Starbucks is one of the most popular F&B brands around the world, so it’s no wonder that it opens its second branch at the Old Town Square, this time right across the Astronomical Clock.”– Zdeněk Zádrapa
2 The Solution
Cushman & Wakefield has been working with a number of attractive property owners over the time. When looking for a suitable space for a represented brand that enters selected locations, we are able to ensure the best possible solution for brand placement and effectively negotiate the business terms. After months of negotiations with the landlord, we negotiated a retail unit for the Starbucks coffee shop directly opposite the historical pearl of Prague – The Old Town Astronomical Clock.
3 The Result
Starbucks has opened a three storey premium café concept and is now one of the world’s most successful Starbucks cafés. The design of the coffee shop refers to the history of the building which for many years belongs to the family of the keeper (regent) of the Astronomical Clock.