European Retail Outlook 2024


The Czech retail market is in good shape, with retailers willing to further expand, though with caution. Store optimization is the trend, and retailers focus on premises with perfect dispositions and in excellent locations, preferring fewer shops but bigger and more dominant. The European retail sector is facing a challenging period of slow recovery, high costs, and low confidence. However, there are also opportunities for retailers who can adapt to the changing needs and preferences of consumers.

Our new Cushman & Wakefield report Outlook 2024: The Tide is Turning on the trends and challenges in the retail sector covers topics such as:

  • The impact of inflation, interest rates, and consumer confidence on retail trade volumes and expectations.
  • The importance of creating appealing and experiential spaces for consumers who return to physical stores.
  • The rise of rental levels for high-quality units in prime locations.
    To learn more about the current trends and challenges in the European retail sector, and how to navigate them successfully, check out our full report here.