Adam Šafránek is Head of Marketing, Czech Republic at Cushman & Wakefield. He leads the local marketing team and oversees marketing strategy, business development support, and brand activation across all service lines. Alongside his Czech leadership role, he also serves as Associate Director EMEA Retail Marketing, supporting international marketing strategy for the Retail business and strengthening the firm’s presence across major industry platforms.
He has eight years of experience within Cushman & Wakefield. Most recently, he served as Senior Retail Marketing Coordinator for CEE & EMEA, contributing to regional initiatives, global publications such as Main Streets Across the World and Global Cities Retail Guide, and key industry events including MAPIC and the EMEA Sales Conference.
His responsibilities include B2B content strategy, social media marketing, corporate communications, event management, preparation of promotional materials, pitch coordination and delivery, website development and management, and cross-border collaboration across EMEA markets.
Portfolio of clients includes PRIMARK, Sportsdirect, L’Oréal, GAP, Tezyo, Unilever, TimeOut Market, CPI PG, Crestyl, Penta Real Estate, Generali Real Estate, Cromwell Property Group, VIA Outlets, Lordship, REICO, Ahold, Metrostav, NEPI Rockcastle, R2G, Kaprain Group and Atrium Real Estate.
Prior to Cushman & Wakefield, Adam Šafránek collaborated with brands including Bata, Microsoft, Huawei, Jim Beam, Johnnie Walker, Tullamore Dew, Canon, Samsung, Thule, Proper Cloth, Zalando, Philips, Moët Hennessy, Angelo Galasso, Kingswood and Baldessarini.
